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2025 Performing Arts Market in Seoul

Celebrating its 21st edition (20th anniversary) in 2025, the Performing Arts Market in Seoul (PAMS) is one of Asia's leading international performing arts platforms.
It is held every October to promote the sustainable circulation of Korean performing arts both domestically and internationally.
For this year's 20th anniversary, PAMS aims to revitalize Korea’s performing arts market by showcasing a wide range of outstanding Korean performing arts,
actively collaborating with major performing arts events and organizations around the world, and conducting a nationwide integrated promotion campaign for the performing arts.
As a platform driving domestic and international circulation, PAMS will play a leading role in building a sustainable ecosystem
where global performing arts professionals and organizations can discover new opportunities for cooperation and circulation and achieve more meaningful outcomes.

OVERVIEW Overview of the 2025 PAMS
  • Dates October 14 (Tue) – November 9 (Sun), 2025 (27 days)

    * Market Focus : 14 (Tue) – October 18 (Sat), 2025 (5 days)

  • Venues National Theater of Korea, Seoul Namsan Gugakdang, ARKO Arts Theater & Daehakro Arts Theater, SFAC Theater QUAD, TINC, Arts Theater at the Korea National University of Arts (Seokgwan-dong Campus), Jindalrae Theater (Gangbuk Cultural Foundation)
  • Co-hosted by Korea Arts Management Service & National Theater of Korea
  • Organized by Korea Arts Management Service
  • Sponsored by Ministry of Culture, Sports and Tourism & Arts Council Korea
2025 PAMS Programs
프로그램 개요를 설명하는 표입니다. 프로그램, 장소, 주요내용으로 구성되어있습니다.
Programs Venue Description
Performance PAMS Choice(Showcase) National Theater of Korea, Seoul Namsan Gugakdang, and other venues around Seoul Showcasing Korea's excellent performing arts selected by PAMS
PAMS Choice(Full-Length)
Cooperative Program PAMS Link Nationwide Introducing performing arts through institutional cooperation
Pitch Sessions PAMS Pitching National Theater of Korea Presentations to seek collaboration partners from around the world
Conference PAMS Salon Sharing trends and information in the performing arts sectors in Korea and around the world
Exhibition PAMS Booth Booth exhibition for performing arts groups to promote themselves and hold meetings
Networking PAMS Speed-Dating 1:1 intensive business meetings between performing arts experts from Korea and around the world
PAMS Night Various locations around Seoul Networking event among PAMS participants
2025 PAMS Team
PAMS
2025 서울아트마켓을 만드는 사람들을 설명하는 표입니다. 부서, 이름으로 구성되어있습니다.
Korea Arts Management Service Jangho Kim
Performing Arts Division Sawoong Hong
Performing Arts International Development Team Yena Kang
Planning / Operation

Sooa Kim

Ahyoung Kim

Seohee Kim

Ticket Hyunji Choi
Operational Support

Jimin Park

Hannah Lee

Jiyoon Kim

Program Support Jiyeon Jun
Operating Unione Communication
PR PRM
Accessibility Little Different.Inc
Ticket Management Arts Collaboration Platform GONGKI
Website Innodis
Graphic Design threecircles