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PAMS

2026 Performing Arts Market in Seoul (PAMS)

Celebrating its 22nd edition in 2026, the Performing Arts Market in Seoul (PAMS) is Asia’s leading international performing arts platform,
held every October to promote the sustainable circulation of Korean performing arts both domestically and internationally. 

Through collaborations with major performing arts events and organizations around the world, as well as connections between markets and festivals,
PAMS aims to introduce a wide range of outstanding Korean performing arts works and lead new developments in the domestic performing arts market.

PAMS is committed to fostering a sustainable arts ecosystem by providing diverse performing arts professionals and artists
with opportunities for new collaborations and exchanges, creating meaningful outcomes together.

OVERVIEW Overview of the 2026 PAMS
  • Dates October 13 (Tue) - October 16 (Fri), 2026 (4 days)
  • Venues National Theater of Korea, ARKO·Daehakro Arts Theater, and other venues across Seoul
  • Co-hosted by Korea Arts Management Service (KAMS), National Theater of Korea
  • Organized by Korea Arts Management Service (KAMS)
  • Sponsored by Ministry of Culture, Sports and Tourism (MCST), Arts Council Korea (ARKO)
2026 PAMS Programs
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Programs Description
Circulation PAMS Choice Full-length performances of outstanding Korean performing arts works selected by PAMSxSPAF
Showcase performances of outstanding Korean performing arts works selected by PAMS 
PAMS Pitching Presentations for discovering partners for co-production, touring, and collaboration
PAMS Link Introduction of Korean performing arts works presented during PAMS through institutional partnerships
Forum / Talk PAMS Salon Forum sharing global trends and insights in the performing arts sector
PAMS Mingle Small-group discussions on topics of interest in the performing arts
Networking PAMS Booth Exhibition booths for promotion and meetings by performing arts organizations
PAMS Speed-Dating 1:1 intensive business meetings with performing arts professionals
PAMS Night Networking event for communication and exchange among PAMS participants